Services
Six services. One market we know from the inside.
We work with European ceramic makers entering the United States, and with American companies sourcing abroad. Every service here is work we have done ourselves.
U.S. Market Entry
For European tile brands entering the United States. We define where you fit, how you price and who should sell you, then make the introductions.
- Market positioning and channel strategy for your product line
- Introductions to distributors, dealers and the A&D community
- Pricing, launch and go-to-market execution
Sourcing & Import
For U.S. distributors and retailers looking for product abroad. We find the right factories, negotiate the terms and see the goods through to your warehouse.
- Producer scouting and factory vetting in Europe and beyond
- Negotiation, terms and landed-cost optimization
- Logistics and import coordination through to the first container
Product Information Management
One clean, complete record for every SKU: sizes, finishes, technical data, certifications and imagery, localized for the U.S. and ready to publish anywhere.
- PIM selection, setup and a data model built for tile
- AI-assisted enrichment and U.S. localization
- Publishing to web, portals, marketplaces and print
B2B Portals & Digital Catalogs
A place where dealers, distributors and specifiers browse, quote and order, connected to your product data and built around how the trade buys. We have run these platforms from the customer side.
- Dealer portals with inventory, price tiers and quoting
- Catalogs and spec sheets generated from your product data
- Integration with your ERP and CRM
AI & Automation
Quotes, sample requests, follow-ups and product questions answered the same day, without adding people. We set up the agents and the CRM, and we keep them simple enough that a sales team uses them.
- AI agents for quoting, follow-ups and product questions
- CRM implementation your sales team will actually use
- Automation across orders, samples and claims
Marketing & Communications
Communications that speak the language of architects, designers and distributors, from brand to product launch.
- Brand communications, social media and campaigns
- Product launches and trade-show communications for the U.S. market
- Content and sales collateral for the trade
From the field
What we have seen go wrong.
A beautiful product does not sell itself.
The American buyer already has a supplier, so you are asking to replace someone, and that takes time and proof.
Arriving without a price list.
"We'll see" is not an answer in the U.S., and making one up is worse than saying you will check.
Finding an importer and disappearing.
When an installation goes wrong, the buyer needs to see you own the problem as if it were yours.
Planning month by month.
By month twelve you want a second channel, and if it was never in the plan you open it at a price that damages the first.
Not sure where to start?
Most engagements begin with one conversation about where you are and where you want to go.
Book an intro call